Create a new campaign

To create a new campaign, click on the "E-mailing" - "Campaigns" - "Ongoing" campaigns in the left menu.

Ongoing campaigns will appear.

Click on the "New campaign" icon in the table header.

An "Editing campaign parameters" form will appear.

Fill out the name of your campaign.

Set the priority of your campaign and how and when the campaign will be launched. "Prepare for manual launch" means that you can start the campaign manually whenever you want. "Postpone and set launch time" means that you can set the date and time of the launch, and the campaign will be launched automatically at that time.

Set whether the campaign is a test campaign or not. Set the Test Campaign option if you don't need to track campaign results in Analysis & Reporting.

Set the number of days to track the campaign results - how long you want the purchase in store to be connected to the campaign and also how long the reports will be updated.

If you promote any product in the campaign, choose what products to see the performance. Let's say you design an email and there will be 5 products and you want to track individually one of the products. Set this product into Promoted products. Then in the Analysis & Reporting app you will have an individual widget. It contains information about the number of customers who bought any of the promoted products, the number of purchases, and each product's sales revenue.

Select an audience to be targeted by this campaign.

If you want AB testing, turn on that option.
Choose a number of contacts to test, set AB test sending time, Test A template, Test B template and choose a metric. You can find more about AB testing here.

Select the template for this campaign.

Choose a language version. This is useful if you have customers who speak different languages. For example, if you have customers in Slovakia, Poland and Austria, you can send campaigns to each country in their language.
Set which languages you want to use in the Loyalty & Administration app, and then design templates in each language in the Campaigns & Audiences app.

Set the campaign tag setup.

Save it by clicking on the "Save Campaign" button.