An Audience is a group of customers defined as a target group of an omnichannel campaign. The Audience is determined based on the selected parameters in the CareCloud platform user interface so you can communicate with each group effectively and appropriately.

You can use all customer data in the CareCloud platform to define the Audiences. The basic groups of Audience parameters include contact sources, demographics, shopping behaviour, responses to campaigns, types of consent to processing, account history, any other customer activity or customer account event.

To set the Audience, you can create your own, or you can upload a custom customer ID file.

Audience preparation

Learn how to create your own audience here.

Customer ID file

You can upload your Customer ID file, learn how to do it here.