Double Opt-In
Double opt-in is a process designed to confirm that users truly wish to receive communications from your brand. This two-step system ensures that individuals who subscribe to your newsletter or other marketing materials do so knowingly and willingly. It verifies the ownership of an email address or phone number, protecting both your brand and your subscribers. Double opt-in helps you build a quality and compliant contact list while strengthening trust and long-term relationships with your audience.
Users who have completed the double opt-in process are less likely to mark your emails as spam, as they have actively shown interest in your communications. This can lead to a lower spam complaint rate, positively impacting your email deliverability.
Find out how you can use the double opt-in feature in CareCloud here:
Parameters in Customer Accounts: Easily verify in the customer profile whether the customer has completed the double opt-in process, simplifying consent management. Or you can do it by calling the Customer endpoint on the REST API.
Target Group Segmentation: Create audience segments based on confirmed consent, focusing only on those who have shown genuine interest in your communications. More about creating a segment here.
Marketing Automation: Launch automated workflows that include only customers who have completed the double opt-in process for emails and SMS. This ensures compliance while boosting engagement. More about Set Double Opt-In in marketing automation find here.
