An Audience is a group of customers defined as a target group of an omnichannel campaign. The Audience is determined based on the selected parameters in the CC platform user interface so you can communicate with each group effectively and appropriately.

You can use all customer data in the CC platform to define the Audiences. The basic groups of Audience parameters include contact sources, demographics, shopping behavior, responses to campaigns, types of consent to the processing, account history, and any other customer activity or customer account event.