An Audience is a group of customers defined as a target group of an omnichannel campaign. The Audience is determined based on the selected parameters in the CC platform user interface so you can communicate with each group effectively and appropriately.

You can use all customer data in the CC platform to define the Audiences. The basic groups of Audience parameters include contact sources, demographics, shopping behavior, responses to campaigns, types of consent to processing, account history, any other customer activity or customer account event.

Audiences list

When selecting Audiences List, you can view, create and manage all your audiences. More about Audiences List is here.