Create a new campaign

Open the application "Campaigns & Audiences ."

Click on "PassMachine".

Click on "PassMachine Campaigns" and then "Ongoing PassMachine Campaigns" from the dropdown.

To create a new PassMachine campaign, click on the plus icon under the "Campaign list" tab.

An "Campaign parameter setup" form will appear.

Fill out the name of your campaign.

Choose the Priority of sending. Campaigns with a higher priority are sent before campaigns with a lower priority. Select Prepare for manual launch to send as soon as you change the campaign status to Launched , or choose Postpone and set the launch time, when it will be sent at the given time, provided that the campaign is in Started.

If you choose to make it a test campaign, it sends the same message as a traditional campaign, but it doesn't show up in the statistics or timeline. Set the number of days to track the campaign results - how long you want the purchase in store to be connected to the campaign and also how long the reports will be updated.

Choose which products will be promoted. Let's say you design an email and there will be 5 products and you want to track individually one of the products. Set this product into Promoted products. Then in the Analysis & Reporting app you will have an individual widget. It contains information about the number of customers who bought any of the promoted products, the number of purchases, and each product's sales revenue. You also have the option insert a .csv file with products. The file doesn't contain the header. The external_id is in the first column, and the listCode of the particular product list (if you don't use GLOBAL) is in the second column. The delimiter is a semicolon.

Select an audience to be targeted by this campaign.

If you want AB testing, turn on that option.
Choose a number of contacts to test, set AB test sending time, Test A template, Test B template and choose a metric. You can find more about AB testing here.

Select the template for this campaign.

Choose a language version. This is useful if you have customers who speak different languages. For example, if you have customers in Slovakia, Poland and Austria, you can send campaigns to each country in their language.
Set which languages you want to use in the Loyalty & Administration, and then design templates in each language in the Campaigns & Audiences app.

Set the "Campaign tag setup".

Save it by clicking on the button "Save Campaign".