Make sure your email marketing reaches the inbox. As inbox providers (e.g., Gmail) increase security requirements for bulk emails, you need to stay ahead, optimize your deliverability and maintain your Sender Reputation.
Below are the common requirements and best practices to prepare your e-mail marketing for optimal deliverability. From DNS settings to email design itself, you should complete these if you plan to send email marketing in bulk and avoid the spam folder.
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Setting up DMARC, SPF, and DKIM records is key to building trust in front of inbox providers. Without these records, your bulk emails will be flagged as spam. Click here to access this guide.
Using this tool, you can monitor your send domain metrics, including sender reputation, spam rate, etc. If you want to send your emails safely to Gmail inboxes, you are heavily recommended to use Postmaster. Click here
If you plan sending marketing emails to large amount of customers, you are advised to "warm up" your sender IP. Click here to find out more.
Even with all the previous requirements, you still need to keep your emails up to standards. Find the best practices here.