By allowing customers to explicitly select their favorite products or product categories, you gain precise insights into their actual preferences. This enables you to create highly targeted campaigns, present personalized promotions, and recommend relevant alternatives or complementary items with much higher conversion potential.
To make this work seamlessly, the strategy relies on an intuitive user interface. Customers should be able to view, set, and update their preferences effortlessly—whether during onboarding, in their account settings, or directly within the shopping experience. The smoother this interaction is, the more accurate your customer data becomes, leading to better targeting and stronger customer loyalty.
To demonstrate how this works in practice, we will break the entire process down into two simple steps:
Click here to learn how to create a new customer property in the Loyalty & Administration app.
Click here to learn how to create segment that will select only customers with the same product preferences.