Principy Zákaznických Benefitů Jak Používat Odměny?

Mezi typické způsoby využití odměn patří kampaně s produktovými slevami, časově omezené bleskové akce, nabídky typu „nakupte více a ušetřete“, rozdávání produktů s logem značky a dárků, platby věrnostními body, sezónní akce a další. V rozhraní pro správu odměn vždy nastavujete povinný obsah nákupního košíku, parametry dodatečného benefitu a pokročilé vlastnosti odměny. Možnosti využití odměn jsou prakticky neomezené.

Jak to funguje?

V sekci „Podmínky využití odměny“ (povinný obsah nákupního košíku) nastavujete povinný obsah košíku nutný pro získání odměny.

V „Nastavení odměny - benefit pro zákazníka“ vybíráte výhodu, kterou zákazník získá. Můžete nastavit počet produktů, které zákazník obdrží, a také jejich minimální či maximální cenu.

V sekci „Nastavení odměny - cena a počet“ vybíráte typ odměny (pevná sleva / sleva v procentech, nová cena atd.) a určujete, zda uplatnění odměny vyžaduje body. Můžete také omezit počet odměn na jeden nákup a stanovit minimální hodnotu nákupu.

V sekci „Další nastavení odměny“ definujete načasování a případná omezení na konkrétní prodejny či zákaznické segmenty. Nastavujete zde způsob uplatnění odměny, její prioritu a vazbu na kampaně. Můžete určit, zda bude odměna platit i při nedosažení požadovaného množství (pokud se body sbírají za produkty uvedené v podmínkách odměny), zda se vztahuje na zlevněné položky účtenky a zda platí rovněž pro dárkové poukazy.

Product Discount Reward Principles

You find the different product discount principles described below. Choose the right one for your needs!

Discounted Product

Buy a product with a specific discount type. Click on the "plus" icon and choose "Discounted product".

You can choose any type of discount — see below:

• Discounted product price (i.e., 15 EUR instead of the full original price of 20 EUR)
• Percentage discount (i.e., 20% discount)
• Product with a fixed discount (i.e., a discount of 5 EUR from the original price)

Buy One or More Specific Products, Get an Extra Benefit

Includes 1+1, 2+1, fourth for free, gift for purchase, and similar principles. Click on the "plus" icon and choose the Buy one + get one discounted option.

You can use the extra benefit types as follows:

• Discounted product price (i.e., 15 EUR instead of the full original price of 20 EUR)
• Percentage discount (i.e., 20% discount)
• Product with a fixed discount (i.e., a discount of 5 EUR from the original price)
• Gift for free (set the value of Discounted product price to "0")

Buy a Product Group or Brand Items, Get an Extra Benefit

You can limit the product groups and/or brands to define what must be contained in the shopping cart to redeem the reward. The benefit can be applied to a set of products that represents the unification of all selected product group and brands.

Buy Product X or Product Y, Get an Extra Benefit

You can choose more products in the select box to define what must be contained in the shopping cart to redeem the reward.

You can import the product file as a list of external product IDs in format .csv alternatively.

You can even define the requested number of products to qualify for the benefit.

Buy for More than X Eur, Get an Extra Benefit

You can set the total price of the purchase to define the value of the shopping cart content to redeem the reward.

Buy Selected Products for More than X Eur, Get an Extra Benefit

You can set the minimum total price of just the selected products, product groups, and/or brands (not the whole purchase in this case) to define the value of the selected products in the shopping cart to redeem the reward.

Buy a Certain Amount of Specific Brand Products, Get an Extra Benefit

You can condition the reward eligibility by setting a threshold of the minimum number of selected products.

Buy a Specific Brand or Product Group, and the Product Price Is More than X Eur And/or Less than Y Eur, Get an Extra Benefit

You can limit the reward redemption from the selected product groups and/or brands to products only in the given price range of every single product.

Reward (extra benefit) Settings

Set up a product (alternatively more products) that the customer gets as a reward. The product defined in the reward must be included in the shopping cart (even in the case of calling API, send it with the purchase event).

1. Extra benefit can include a set number of products
2. Extra benefit can be limited by a specified minimum and / or maximum original price of the benefit

Reward (extra benefit) Price and Quantity Settings

You can decide whether discounted product price, percentage discount or fixed discount will be applied as the extra benefit, and set the related values.

You can set the extra benefit price, quantity and/or other limitations as follows:

1. You can set the minimum purchase value (EUR)
2. Extra benefit can be paid by a set amount of rewards points
3. The maximum number of vouchers in one shopping cart can be limited
4. The number of rewards repeated uses can be limited

Reward Additional Properties

You can set the following additional reward properties and application limitations:

1. Limit the reward to specific business units and customer segments.
2. Limit the reward timing with the calendar range, specific hours of the day, or days of the week.
3. Set to apply the reward automatically or manually by the POS staff.
4. Set the reward priority as the order in which the rewards apply in case of eligibility for multiple rewards during a single purchase.
5. Choose whether the reward is available to all customers or only to loyalty program members.
6. Set how the discount /reward applies for purchases where both reward and campaign discount can be applied.
7. Choose whether the reward also applies when only a part of the package is purchased.
8. Choose whether the voucher is portable, which means whether the voucher application is limited to the customer account linked to the voucher.
9. Choose whether the voucher can be applied to discounted bill items and combined with other benefits.
10. Choose whether the customer receives any points for products set in the reward condition when redeeming the voucher to his account for applying this reward.