Content personalization

To add personalized variables to the text, click on a specific spot in the text field to place the personalization.

A formatting tool will appear.

Basic variables

Personalized items show information from the customer account, for example, a name, salutation, address, point status, and many more. To add a personalized item to the text, click on the "Personalization" icon.

A personalization table will appear.

Click on "Basic variables" and choose variables from the dropdown. Variables are structured into groups.

The variable will appear in the text. It looks like this.

Marketing automation variables

These variables show information regarding Marketing Automation scenarios in the e-mails. For example, products in a reservation, reservation ID, name of last generated voucher, and many more.

To add a personalized item to the text, click on the "Marketing automation variables" and choose variables from the dropdown. Variables are structured into groups.

The variable will appear in the text. It looks like this.

Project variables

Project variables are set in the Loyalty & Administration application. It can be, for example, support contact or other parameters that are used in a lot of e-mails. To add a project variable to the text, click on the "Project variables" and choose variables from the dropdown..

The variable will appear in the text. It looks like this.

Conditions for displaying blocks

Learn how to add conditions for displaying blocks here.